Perhaps more than anything, a signal how much interest the Aaron Hernandez case has generated came Wednesday in an interview highlighted by what the former New England tight end would … Read the whole story
Broadcast networks continue to lose ground versus ad-supported cable networks in analyzing one broad measure of program ratings. For the traditional prime-time season -- … Read the whole story
The Mazda3 got a global launch on Wednesday, as the automaker streamed the morning reveal and an evening party in New York celebrating the … Read the whole story
As part of a larger plan to realign the Web video marketplace, RTL Group has invested $36 million in Vancouver-based video network BroadbandTV. Read the whole story
A week after Kantar looked to offer cross-platform ratings in the U.K. that would serve as a currency, Nielsen has begun testing a service … Read the whole story
Local stations still have a window of opportunity in which they can leverage their local broadcast capabilities in conjunction with their local production capability … Read the whole story
Based on the programs they'll debut this fall, you don't get the idea network TV really feels the hot breath of competition from upstart … Read the whole story
Hershey, the candy company, wound up being a big part of the final episode of season six of AMC's "Mad Men," but probably not … Read the whole story
Using social media to promote TV shows to potential new viewers may not be a great idea. If you've never watched "NCIS" or "Breaking … Read the whole story
It’s definitely becoming harder to reach target customers on television. Beyond the number of channels and choice of platforms, with DVRs and VOD, viewers … Read the whole story
So is cord-cutting a thing yet? That’s been the debate for the last few years. Sure, we all know there’s cord-shaving, but have we … Read the whole story