Hard-to-reach "light" linear TV audiences represent 67% of all TV viewing overall, according to data from LG Ad Solutions, which estimates 51% are streaming-only … Read the whole story

Yahoo Advertising is starting up Yahoo Backstage, providing advertisers with a direct connection to inventory for over 100 premium publishers. Read the whole story

Both films are at the top end of the national TV spend range for a theatrical movie opening. The weekend total for "Elemental" was … Read the whole story

U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV sub revenue will continue to shrink, and ad growth is forecast at under … Read the whole story

The ANA issued what it called a "first look" at its study of the programmatic advertising ecosystem. A more detailed report will be issued … Read the whole story

In a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easily and quickly identify MFAs and create exclusion lists automatically. Read the whole story

"Advertising spending slowed down to a halt in the first quarter of 2023 (+1.5% globally, flat in most Western markets) due to economic uncertainty … Read the whole story

Microsoft inventory will transition to in-house sales teams and technology with the acquisition, which will make available on one global platform inventory including display, … Read the whole story