Clinch has integrated The Trade Desk's Unified ID 2.0 into its platform, becoming the first client-side ad server to incorporate the privacy-focused identity solution … Read the whole story

Through nearly three months of this year, national TV advertising from all studio film marketers was down 33% to $230.7 million from last year's … Read the whole story

Usage-based billing "equitably ensures that consumers who use goods or services the most pay more, without having to raise prices for all consumers across … Read the whole story

Wieser cites the continuing improvement of the U.S. economy, including an upward revision for expansion of GDP by nearly a percentage point, approaching +5%. Read the whole story

The NFL, which it says was "a bit surprised," now offers up its own bit of surprise -- Touting one of its other partners: … Read the whole story

"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David … Read the whole story

Waste in programmatic is an opportunity to take the competitive advantage, explains Goodway Group CEO Jay Friedman. Read the whole story

Email is the second-most widespread channel for distributing videos, Wistia reports. Read the whole story