Transparency And Securing The Supply Chain

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  1. Profile proxy activity in order to start modeling legitimate behavior

  2. Catalogue more ad signals to better identify app spoofing across OTT and In-App

  3. Collect IPv6 addresses from dual-stack supported interfaces to identify fraud more accurately

  4. Swift adoption of app-ads.txt and wider implementation of VAST 4.1 to reduce spoofing

  5. Work to develop a User Agent & Bundle ID naming standard in OTT that is as consistent as possible


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