Consumer Sentiment Towards Brands During COVID-19

Using Suzy, a real-time market research platform, 4A’s Research surveyed 1,000 consumers on March 18 to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines. Forty-three percent of survey respondents said it’s reassuring to hear from brands they know and trust, while 40% want to hear what brands are doing in response to the pandemic. It’s interesting to note that only 15% said they do not want to hear from brands at this time. This shows consumers have positive attitudes towards brand communication during the coronavirus pandemic overall.