Consumers Seek 'People-Friendly' Brands During COVID-19 Crisis

The coronavirus pandemic has profoundly disrupted the lives of millions of U.S. consumers, leading them to say that it's more important than ever for brands to "put people first," according to a survey by advertising agency The Variable. "Acting with integrity right now will cement relationships going forward, as 9 in 10 say they’re more likely to support those brands that take care of their employees during this crisis," the report said.