Madison Avenue's Big 3 Publish Much Improved Year-End Forecasts
}
The revised 2020 and 2021 year-end forecast released by the Big 3 holding companies displays a positive outlook for U.S. and worldwide ad spending. WPP’s GroupM’s 2020 revision (see report) is now -4.1% vs -11.8%, IPG Mediabrands Magna unit is -4.2% vs. -7.2% and Publicis’ Zenith unit -7.5% vs. -9.1.
