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IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020

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Brands do not mind a little risky business when it comes to where their desktop video ad impressions appear. According to Integral Ad Science's latest "Media Quality Report," desktop video ad impressions deemed risky soared 22% during the second half of 2020, with adult content and hate speech being the top increased brand risk drivers worldwide.