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What Would It Take To Replace TV's Ad-Supported Model: $150+ Monthly Per U.S. Household

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Standard Media Index’s “Upfront 2021-22 and the Transition of the U.S. Video Landscape” report imagines and analyses what it would take to replace 70 billion TV ad spending dollars if 100% of consumers opted to go to direct-to-consumer video subscriptions. The results revealed it would cost consumers more than $150 per month per U.S. TV household.