Growth Of Ad Sales At Amazon And Walmart Merits Look At Shopping Habits

Jungle Scout’s report “Amazon vs. Walmart: the Growth & Future of Ecommerce” points out that although Amazon and Walmart share some of the same shoppers, their customers tend to visit each platform for specific categories. Amazon, the third biggest digital advertising platform in the United States, leads in clothing, beauty, and electronics, while Walmart leads in groceries, cleaning supplies, and over-the-counter medicine. Walmart, which has a bigger brick-and-mortar footprint, has experienced accelerated growth in its e-commerce business, resulting in promising media sales.