Radio, Outdoor Media Drive Biggest Gains In Forecast Of Ad Prices
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ECI Media Management’s “Inflation Report Update, Q4 2021” shows the economic recovery from the pandemic recession has galvanized the demand for advertising. However, the bounce-back has remained uneven across various media channels in the United States. Radio is expected to see the greatest increase in ad prices with a 4% rise in 2021, (after a 15% decline in 2020). And other various channels, such as out-of-home media, are also expected to see gains.
