Amazon Captures Bigger Portion Of Higher-Spending Advertisers

Feedvisor’s 2022 edition of “Brands, Amazon, and the Changing Landscape of E-Marketplaces” survey finds Amazon is the third biggest digital advertising platform in the U.S., resulting from marketers seeking to reach consumers from lower parts of the purchasing funnel. According to the survey, brands that spent more than 100,000 a month on Amazon advertising grew from 6% two years ago to 20% this year, and advertisers now budget 36% of their advertising spend on Amazon each month.