Social Media Content & Ads Influence People's Opinions About Brands

Jungle Scout’s “Consumer Trends Report” finds that 48% of U.S. consumers said they read social media comments to learn what has been said about a brand. A similar amount, 45%, of consumers feel brands should respond to consumers’ comments. However, consumers (46%) are still wary about being followed around the internet as brands target them with advertising; 42% think it’s a helpful reminder about a brand, 32% said “it creeps me out,” and 26% want it to stop.