Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
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According to Tinuiti’s “Amazon Ads Benchmark Report,” advertisers spent 62% more on Sponsored Display ads during Amazon’s two-day Prime Day shopping event than last year. Amazon saw an increase of 8.5% from last year, resulting in a record $11.9 billion in sales.
Prime Day 2022, compared to Prime Day 2021, advertisers increased spend on Sponsored Products by 33% and Sponsored Brands by 40%.
Prime Day 2022, compared to Prime Day 2021, advertisers increased spend on Sponsored Products by 33% and Sponsored Brands by 40%.
