Connected TV Grabs Bigger Share Of Digital Video Ad Spending

According to Bliss Point, Tinuiti’s “2022 State of Streaming” report, Connected TV (CTV) grew its share of streaming video ad spending in the second quarter to 33% from 28% a year earlier. However, spending for ads on desktop computers declined 20% from 24% for the same period, and mobile phones and tablets generated 47% of streaming video ad spending in the second quarter, a decline of one point from the previous year.