Hispanic Audiences Tend To Spend Much Of Their TV Time Streaming

Neilsen's "Latino-led Content and Viewers" report reveals that United States Spanish-speaking consumers spend a large portion of their time streaming videos than the rest of the general population. According to the report, Hispanic adults spend 15 hours and 26 minutes vs. the general population's 24 hours and 24 minutes viewing TV. However, Hispanics spend 43.6% of their TV time streaming (with Netflix being most favored, followed by YouTube) vs. 34.8%of the general population.