Streaming Video Is Most-Watched Media Platform Among Black Consumers

Nielsen’s “Amplifying Black Voices in Media” report, Black buying power is estimated to grow $1.98 trillion by 2025, and brands and advertisers are spending heavily to gain recognition, with $1.2 billion being spent from more than 6,000 advertisers in the first six months of the year trying to connect with Black and African American consumers across traditional media including, television, magazines and radio.