Gamer Motivation Helps To Segment Growing Consumer Group

Advertising is expected to grow from 17%in 2021 to 25% in 2022 for gaming, and in pursuit of understanding why gamers play the games they play, marketers have delved deeper to solve this puzzle. GWI and data from Dentsu’s Consumer Connection System have identified 6 top reasons why consumers play video games. The most popular (30%) reason is to “cocoon and be left alone in their sphere from time to time.”

These gamers enjoy casual games such as wordplay, trivia, tile-matching or puzzles. The category is 63% female and 37% male.