TikTok Videos Influence Dining Choices For Younger Consumers

MGH’ survey discovers 53% of millennial consumers who use the social video platform, TikTok, were influenced via to visit restaurants recommended by the platform. In addition, 28% of TikTok users revealed the went to restaurants suggested by the platform even though the restaurant was out of their budget. 

Seventy-two percent of respondents said they were more inspired to visit a suggested restaurant with appetizing-looking food, while 45% relayed the unique menu options were their driving force to try the recommended restaurant.