Black Friday Comes Amid Heightened Consumer Worries

Black Friday remains a significant day for shopping and deal-hunting as consumers deal with the anxiety of uncertain economic times.   According to Boston Consulting Group’s survey, more than 80% of consumers in developed markets worldwide are worried about inflation, with 75% feeling concerned about the possibility of a prolonged recession. Amid these worries, consumers are cutting back on nonessential spending, with bargain hunting becoming a more common activity among consumers.