Out-Of-Home Ad Revenue Rises 11% To $1.94 Billion In Q3

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According to the Out-of-Home Advertising Association of America (OAAA), spending on outdoor advertising has risen as consumers resume many of their pre-pandemic activities away from home. Out-of-home (OOH) ad revenue rose 11% from 2021 to $1.94 billion in the third quarter.

Digital OOH advertising is a major driver of growth, with this segment experiencing a 14% increase from the year prior.