Streaming Viewers Show High Tolerance For Advertising
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Hub Entertainment Research's survey find viewers of ad-supported streaming video are generally satisfied with the number of ads they see. Only 23% of people who watch the ad-supported tier of Discovery+ say there are too many ads, while most others say they see a reasonable number or don’t have any opinion on the matter.
A bigger portion of viewers, 30%, say there are too many ads on Hulu, but they’re still in the minority of the streaming service’s audience.
A bigger portion of viewers, 30%, say there are too many ads on Hulu, but they’re still in the minority of the streaming service’s audience.
