Most Small Businesses See Sales Results From TikTok Ads
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According to a survey by software review platform Capterra, more than three quarters (78%) of small businesses that run ads on TikTok said they had seen a positive return on investment (ROI), and a majority of those did so within six months.
About half (53%) of TikTok marketers said they plan to spend more money on the platform this year than they did in 2022, while 27% will keep their spending steady.
About half (53%) of TikTok marketers said they plan to spend more money on the platform this year than they did in 2022, while 27% will keep their spending steady.
