Brand Benefits Outweigh Financial Returns For Sustainability Efforts

Deloitte's study reveals about half of C-suite executives (52%) said increased brand recognition and reputation was the biggest benefit of sustainability efforts at their companies. That benefit was bigger than customer satisfaction (44%), innovation in their products or services (43%) and employee morale (42%).

However, executives were much less likely to say they have reaped any financial benefit from sustainability efforts. Only 23% of respondents said they had seen more revenue from longstanding efforts, and only 24% said results have covered the cost of the investment.