New Fall Shows See 41% Of Viewership In Week After Airing
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Consumers are spending more time with streaming video than with traditional linear television, but prime-time broadcasts can still draw a significant audience. According Nielsen's report, this phenomenon was seen in September, when the four primary English broadcast networks in the United States – ABC, CBS, NBC and Fox – attracted an average of 3.9 million viewers for live and same-day viewing among 224 prime-time programs.
“For fall TV, time-shifted viewing has become critical,” according to Nielsen. “While U.S. adults only spend an average of three hours and 43 minutes per week watching time-shifted TV, the seven new prime-time network dramas that debuted this September attracted 54% of their total audience viewership in the six-day period after they aired.”
“For fall TV, time-shifted viewing has become critical,” according to Nielsen. “While U.S. adults only spend an average of three hours and 43 minutes per week watching time-shifted TV, the seven new prime-time network dramas that debuted this September attracted 54% of their total audience viewership in the six-day period after they aired.”
