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Amazon Prime Video, Netflix Have Most Brand Power Among Streaming Apps

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Digital Turbine and Apptopia's study Amazon Prime Video, which can be ordered as a standalone service or bundled with the e-commerce giant's Prime membership, had the highest "brand power" score at 16.9%. That score was ahead of those for Netflix (15.5%), Disney+ (12.6%), Paramount+ (12.5%) and Hulu (12.4%).