Consumers Worldwide Are In Early Stages Of Metaverse Use

The metaverse promises to lessen the friction between the physical and digital worlds, allowing brands to create more immersive, computer-generated experiences in their interactions with consumers. However, technology is still in its infancy, though consumer adoption is limited to a small segment of the global population. According to PwC's survey, only 10% of people have used a virtual-reality headset to play video games, watch videos or do work-related activities.