Most Consumers Watch Shoppable Livestreams On Social Media
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Coresight Research's report finds livestreamed shopping is forecast to generate $31.7 billion in sales in the United States this year, and will more than double to $67.8 billion.
According to the report, almost two-thirds (64%) of people surveyed in December 2022 said they had watched this kind of programming on social media, ahead of video-sharing sites such as YouTube (53%) and online marketplaces such as Amazon (31%).
According to the report, almost two-thirds (64%) of people surveyed in December 2022 said they had watched this kind of programming on social media, ahead of video-sharing sites such as YouTube (53%) and online marketplaces such as Amazon (31%).
