Consumers Struggle To Differentiate Streaming Brands

Hub Entertainment Research's survey shows U.S. consumers have heard of streaming brands such as Netflix and Disney+, but they're less confident they could explain to someone else the differences among these services.

Almost all U.S. consumers (98%) said they’ve heard of Netflix, while a similar percentage of people have heard of Amazon’s Prime Video (97%), Disney+ (96%), HBO Max (96%) and Hulu (96%), according to Hub Entertainment Research.