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Magnite Has Biggest Share Of Programmatic Ads On CT

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Pixalate's report found that Magnite had the biggest share of programmatic advertising among sell-side platforms for connected television (CTV) in the first quarter of 2023. According to the report, Magnite had a 44% share of Amazon Fire TV streaming devices and a 40% share of Roku devices, bigger than its closest competitor, FreeWheel, which media giant Comcast owns.