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Half Of Subscribers To Netflix's AVOD Say Ads Are Excessive

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Like other ad-supported video-on-demand (AVOD) services, Netflix’s new service tier had a lower subscription fee to incentivize viewers to sit through commercials. According to Aluma Insights study, 45% of new Netflix subscribers who signed up for the Basic with Ads tier said the service had “far too much” or “a bit too much” advertising.