Podcast Ad Revenue Forecast To Rise 43% To $2.3B This Year

Interactive Advertising Bureau finds in their research that ad revenue for podcasts in the United States is forecast to grow 43% from $1.83 billion last year to $2.28 billion in 2023, the trade group estimated.

“IAB anticipates further advertiser demand, growth in programmatic buying, advancements in brand safety, and the application of attention measurement to the podcasting ecosystem,” its report said.