Progressive Insurance Has Biggest Share Of Voice On TV

According to an analysis by media-measurement company iSpot.tv, insurance company Progressive had the biggest share of voice on television during the first quarter of the year. The insurance carrier was No. 1 in ad impressions and media spending.

“Competitor Liberty Mutual found reach on a comparably smaller budget,” according to iSpot.tv. “Other top advertisers used similar approaches, finding reach for less money.”