Tubi, TikTok Lead BRAG Index Rankings Of App Branding Power
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According to a ranking by Digital Turbine and Apptopia, Tubi is able to drive strong downloads in relation to its brand recognition. The firms devised a way to measure this relationship with their Brand Relative App Growth, or BRAG, Index.
“One factor boosting Tubi’s UA [user acquisition] effectiveness is its massively positive user reviews,” according to Digital Turbine and Apptopia, whose data show that Tubi has 92% positive reviews for its mobile app.
“One factor boosting Tubi’s UA [user acquisition] effectiveness is its massively positive user reviews,” according to Digital Turbine and Apptopia, whose data show that Tubi has 92% positive reviews for its mobile app.
