Tech Brands Are Most Valuable Despite Yearly Decline

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Kantar's latest ranking reports technology brands such as Apple, Google and Microsoft are the most valuable worldwide, though many advertisers aren’t worth as much as they were a year ago.

IPhone maker Apple kept its place as the world’s most valuable brand, though its value fell 7% from a year earlier to $880.5 billion, according to the analysis. The decline was partly attributable the slowdown in smartphone sales.