Frugal Shoppers Plan To Check Out Amazon Prime Day: Survey

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Skai's survey finds that 52% of people who are familiar with Amazon Prime Day, the ecommerce giant’s yearly shopping event, said they expect rising prices to affect their spending this year.

Amid this sensitivity to price, 70% said they will definitely or most likely shop on Prime Day, and 77% will spend the same amount or more than they spent last year.