Sensory Effects Help To Drive Value For Food, Beverage Brands
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According to researcher Kantar, food and beverage brands are the most resilient among all product categories, with the slimmest decline in brand value in the past year. The group lost 3% of its value, compared with a 20% decline for the top 100 brands, such as Coca-Cola, Pepsi, Red Bull and Lay’s, which experienced growth.
The taste -- or flavor -- of food and beverage products is the most important driver of brand equity in the category, and is a key driver of brand equity.
The taste -- or flavor -- of food and beverage products is the most important driver of brand equity in the category, and is a key driver of brand equity.
