More Marketers Include Addressable Advertising In TV Campaigns
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A survey conducted on behalf of Go Addressable by Advertiser Perceptions discovers the portion of marketers who say they use addressable TV this year grew to 73%, up from 63% a year ago. Video distribution companies formed the Go Addressable consortium to promote its adoption.
Some advertisers (51%) are shifting budgets from connected television, which is distributed through the internet, to addressable campaigns. Another group of advertisers (50%) said they’re shifting budgets from linear television to addressable.
Some advertisers (51%) are shifting budgets from connected television, which is distributed through the internet, to addressable campaigns. Another group of advertisers (50%) said they’re shifting budgets from linear television to addressable.
