Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
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AdImpact reveals that during Amazon's two-day "Christmas in July" event on July 11 to 12, they sold more than 375 million items, and customers spent $12.7 billion, up 6.1% from a year earlier.
From June to July 26, Amazon aired 234,000 ads on broadcast and cable, with 73,000 of those ads centering on Prime Day.
This volume of ads marked a “significant decrease” from the prior year, when 52% of Amazon’s 239,000 ads that aired from June to July mentioned Prime Day, according to AdImpact.
