Name Brands Are Key Part Of Buying School Supplies
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Numerator finds in their study that a third of all shoppers of back-to-school supplies said they consider name-brand traditional supplies important, which means brand marketers have an advantage with their media and merchandising strategies as parents seek trusted products.
The importance of name brand varies by product and age group. People with children in K-5th grades are more likely to view name brand art supplies as important, while those with older children look for name brand electronics and apparel, according to a survey of parents with school-age children by researcher Numerator.
The importance of name brand varies by product and age group. People with children in K-5th grades are more likely to view name brand art supplies as important, while those with older children look for name brand electronics and apparel, according to a survey of parents with school-age children by researcher Numerator.
