Fewer Consumers Say Ads Accurately Represent Black People
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The portion of U.S. consumers who say advertising accurately represents Black people has steadily declined in the past few years. According to a survey by advertising agency Dentsu, it fell from 74% in 2021 to 70% this year.
“While many Black Americans say they see ads with Black people in them, fewer do than last year,” according to Dentsu. “Additionally, Black respondents are more likely than [the general population] to say representation in ads tends to be negative. Marketers must be conscious of not only having a diverse cast but showing a diversity of stories that bring to life the richness of Black lives.”
“While many Black Americans say they see ads with Black people in them, fewer do than last year,” according to Dentsu. “Additionally, Black respondents are more likely than [the general population] to say representation in ads tends to be negative. Marketers must be conscious of not only having a diverse cast but showing a diversity of stories that bring to life the richness of Black lives.”
