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Agencies Caught In Middle As Late Payments For Digital Media Rise

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According to Oarex's report, payments for digital-media buys have grown increasingly late, reaching 46% of all payments, an increase from 42% in H2 2022, another sign that the media marketplace is weakening.

“Payments made more than 15 days late remained unchanged from H2 2022, at 11% of all payments. These results are getting closer to the 52% late seen during COVID.”