Streaming Drives More Viewer Attention To Ads Than Linear TV
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Streaming video content has a 13% higher attention index and 74% higher co-viewing incidence than linear TV, according to data from attention-measurement firm TVision in a study commissioned by LG Ad Solutions.
Among the growing audience for connected television, there are differences in how much attention people devote to streaming content and ads. About 60% of CTV households with kids pay attention to ads, compared with only 52% of those without kids, according to TVision. The company’s attention percentage calculates the portion of ad impressions that were watched for two or more seconds.
Among the growing audience for connected television, there are differences in how much attention people devote to streaming content and ads. About 60% of CTV households with kids pay attention to ads, compared with only 52% of those without kids, according to TVision. The company’s attention percentage calculates the portion of ad impressions that were watched for two or more seconds.
