Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

Hispanics Spend More Time With CTV Than General Population Does

« Back to Research Reports

}

According to TV ratings company Nielsen, U.S. Hispanic adults spend, on average, 8 hours and 41 minutes daily with media. Most of that time is spent with television, mirroring the activities of the general population. However, their engagement with TV differs from that of the broader group of consumers.