FAST Media Buyers Plan To Boost Spending On Streaming Channel In 2024
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According to the recently published "The 2023 State of Fast" from Comcast Advertising and Xumo report, 84% of media buyers who place advertising on free, ad-supported television (FAST) channels said they expect to increase their spending in 2024.
Three in five respondents said they spend on FAST channels to target a specific audience, while 54% said they use it to extend the reach of their audience, the study results show.
Three in five respondents said they spend on FAST channels to target a specific audience, while 54% said they use it to extend the reach of their audience, the study results show.
