Economic Strains Widen Gulf Between Brand Values, Value Brands

Global consumers before the pandemic tended to weigh how their purchase decisions affected the world around them amid heightened awareness of climate change. However, according to Ipsos' survey, economic insecurities have pushed some consumers – especially those with lower income or education levels – to worry less about social issues.

“Attentions are shifting back to ‘me’ and ‘my world,'” market researcher Ipsos said this month in a report. “One theme we hear across regions and countries is a renewed interest in private label products.”