Invalid Traffic Forecast To Cost Advertisers $72.4B Next Year
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Lunio's report forecasts marketers are poised next year to waste about $72.4 billion of their spending on advertising because of invalid traffic, a 33% increase from $54.6 Million in 2022.
The analysis found 8.5% of all paid traffic, and one in every 11.7 paid-traffic website visits, was invalid. Lunio’s study included 2.6 billion paid ad clicks and 104 billion impressions from more than 60,000 ad accounts across Lunio’s clients in the 12-month period ended in May.
The analysis found 8.5% of all paid traffic, and one in every 11.7 paid-traffic website visits, was invalid. Lunio’s study included 2.6 billion paid ad clicks and 104 billion impressions from more than 60,000 ad accounts across Lunio’s clients in the 12-month period ended in May.
