Consumers Say They Want More Enriched Media In 2024
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Dentsu's study reveals the most popular aspiration is to read more, with 42% of adults ages 18 or older saying they’d like to settle in with a book. Consumers also are interested in spending more time listening to podcasts (36%), watching streaming TV (35%) and consuming news (33%).
“Consumers most aspire to partake in more enriching media habits, such as reading books or listening to podcasts in 2024,” according to Dentsu. “However, they are not likely to abandon leisurely and entertaining habits as well.”
“Consumers most aspire to partake in more enriching media habits, such as reading books or listening to podcasts in 2024,” according to Dentsu. “However, they are not likely to abandon leisurely and entertaining habits as well.”
