Retail Media Network Growth Varies By Region
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A survey by DoubleFly found that Brands and agencies in the United States are more likely than their counterparts in Europe, the Middle East and Africa to have allocated advertising budgets to retailers that sell advertising, though global adoption is growing.
Most (87%) of U.S. respondents from brands and agencies said they are using retail media networks, compared with 63% respondents in the EMEA region.
Most (87%) of U.S. respondents from brands and agencies said they are using retail media networks, compared with 63% respondents in the EMEA region.
