Digital Ad Spend To Grow 12% In 2024, Bank Of America Says
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Bank of America's forecasts that U.S. digital media spending next year will grow 12% to $263.7 billion, capturing a bigger share of the total media marketplace in relation to consumers' time spent with media.
Almost three-quarters (74%) of total spending next year will go to digital channels – up 5 percentage points from this year, they estimate. By comparison, the percentage of total time spent is expected to increase by 1 percentage point from 62% this year to 63% in 2024.
Almost three-quarters (74%) of total spending next year will go to digital channels – up 5 percentage points from this year, they estimate. By comparison, the percentage of total time spent is expected to increase by 1 percentage point from 62% this year to 63% in 2024.
